Inkling works with publishers to transform their titles into multimedia books for the iPad by taking their original files and adding in the photos and videos. Of the $14 billion, only $2 billion was for digital books, a huge gap that MacInnis says he is ready to exploit. The most recent statistics available from the American Association of Publishers pegged the textbook market at $15 billion and the consumer trade market at $14 billion in 2010. With 400 titles available today, he hopes to have thousands next year. He says Inkling text and trade book sales have surpassed "multiple millions of dollars" since launching. Many are sold on a per-chapter basis (at $2 to $12 a pop).
MacInnis says Inkling's textbooks are available at 1,000 campus bookstores. This didn't seem like something Amazon would do, so we bet on Inkling." There's so much more that publishers can do.
APPLE IBOOKS AUTHOR EXPLOIT ANDROID
(No Android access yet - look for it in 2013.)īryan Schreier, a partner with Sequoia, says he was intrigued with the idea of Inkling when MacInnis pitched it to him "because reading doesn't have to be a low-fidelity experience. In response, in the last two months, Inkling has rolled out some 100 general interest titles, including books on gardening, food, photography and travel, to give folks illustrated-reading options for their iPads, iPhones and the Web. Inkling's first test of a consumer title, The Professional Chef ($49.99) by The Culinary Institute of America, was released in 2011 and has quietly surpassed $1 million in revenue. So MacInnis began targeting another under-served market - visual books for consumers. But publishers weren't as eager to jump in as he had hoped. SAN FRANCISCO - With the launch of the first iPad, former Apple executive Matt MacInnis had a brainstorm: multimedia textbooks for the new device, with video, photos and audio.įirst released in 2010, his Inkling textbooks won over lots of students, who loved the high-definition approach to learning. "The Professional Chef" the best-seller.100 new general interest iPad books for the holidays.
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